In today’s digital banking world, it’s all about providing the best possible online experience. PCB Bank, headquartered in Los Angeles but serving states and regions from coast to coast, wanted a simpler, more streamlined website to serve a wider market. That’s where Pannos Marketing came in.
Services used on this project
- Web Development
- Design
- Content Management
Project Goals
The Ask:
Create a new bank website with a streamlined look and feel that appeals to many demographics without losing the bank’s deep-seated LA and Korean identity.
The Answer:
A new site featuring user-friendly navigation and an airy layout that makes ample use of white space and cross-sells for a better overall user experience.
Create a new bank website with a streamlined look and feel that appeals to many demographics without losing the bank’s deep-seated LA and Korean identity.
The Answer:
A new site featuring user-friendly navigation and an airy layout that makes ample use of white space and cross-sells for a better overall user experience.
Process
The team kicked off the project with a diligent discovery session to uncover how the bank’s current site functioned. The Pannos web team performed an audit of the site and agreed that its navigation and overall appearance needed an overhaul.
Simultaneously, the team performed an SEO and roadmap audit to aid in assembling and establishing a voice for the new site. Since the bank wanted to dial up their focus on business banking and small business loans, Pannos recommended a “clean and corporate” style for both the design and voice for the new website. Simple language and layout were also the best strategies for reaching a bilingual audience. The idea was that the website could easily be translated between Korean and English to reach more than just the original customer base.
Also, in 2024, many browsers can translate websites from one language to another. With this knowledge, the Pannos web team selected a web font that made for easy English to Korean translation for Korean speaking customers. This was just another way PCB and Pannos worked to better identify with and appeal to the bank’s Korean customers.
Simultaneously, the team performed an SEO and roadmap audit to aid in assembling and establishing a voice for the new site. Since the bank wanted to dial up their focus on business banking and small business loans, Pannos recommended a “clean and corporate” style for both the design and voice for the new website. Simple language and layout were also the best strategies for reaching a bilingual audience. The idea was that the website could easily be translated between Korean and English to reach more than just the original customer base.
Also, in 2024, many browsers can translate websites from one language to another. With this knowledge, the Pannos web team selected a web font that made for easy English to Korean translation for Korean speaking customers. This was just another way PCB and Pannos worked to better identify with and appeal to the bank’s Korean customers.
Results
The new site boasts a sleeker, more modern aesthetic, and user-friendly navigation. Yet through imagery, tone, and storytelling, mypcbbank.com still pays homage to the bank’s Los Angeles and Korean roots.
The upshot: 100% positive sentiment, both from bank customers and the client.
To see the transformation, slide the center arrows to reveal the old site on the left and the new site on the right.
To see the transformation, slide the center arrows to reveal the old site on the left and the new site on the right.
Like what you see?
We can do the same for you.