Building Bridges with a Brand
Working For You.
Start Community Bank came to Pannos when they recognized they had a responsibility to act on ensuring the bank's name and branding reflected the true identity of the bank. The bank wanted to change their name and refresh their branding to become more strongly connected to their New Haven community. To this end, the bank changed their name to New Haven Bank.
Building Bridges
The newly-named New Haven Bank felt that their new logo should also connect them to community the same way their new name did. Making the decision to make their logo feature the iconic Pearl Harbor Memorial Bridge helped to boost the feel of a connection to community and building bridges between the bank and the businesses throughout.
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