Logo Redesign
Eastern Colorado Bank has been a family-owned bank for 75 years and counting. When they came to Pannos with the hopes of developing a new brand and updating their name, the bank wanted to ensure that their new branding catered to their long-standing customers and promoted their unbeatable service, community involvement and small town feel.
Project Goals
The bank wanted their new logo to convey a business feel, as they are primarily known for business, agricultural lending and mortgages. However, they still wanted their logo to look modern and contemporary – yet classic.
The process
Pannos worked to develop a subtle influence of landscape, mountains and outdoor recreation in the bank's logo and throughout their brand.
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