Social Media Photo Campaign
Citizens National Bank was looking for a new and fun way to connect with their community. The bank worked with Pannos to develop a social media campaign that promoted the beautiful scenery throughout their community. A photo contest was developed where members of the community were able to submit their scenic photos through a landing page linked from social media ads and other organic content.
The contest
Following the submission of the community photos, the bank narrowed down the submissions to 13 finalists, whose photos would be used to fill the bank's calendar for the following year. The bank also opened up a voting phase to the community to determine which photos would be awarded 1 of 3 cash prizes.
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