New Website
Androscoggin Bank told us they had three big challenges going into the website redesign: 1) brand awareness in southern Maine and the competitive environment there, 2) lead capture and tracking/sales funnel efficiency, and 3) data to support lead capture and sales closings.
The bank had ambitious but attainable strategic goals:
- Increase brand awareness
- Grow and improve business banking
- Grow core deposits (business and consumer) and mortgages
- Become a “best-in-class” marketing organization
- Provide robust content and innovative digital marketing strategy
- Build thought leadership and elevate PR
- Support customers regardless of their proximity to a bricks & mortar branch
- Support the organization’s business intelligence initiatives
Services used on this project
- Web Design
- Content Management
- Hosting
- SEO
- Analytics
- Online Visability