The Boom, Plateau & Undeniable Potential of Voice Search
In October 2011, the world was introduced to a revolutionary piece of software: a personal assistant integrated into mobile devices that could be used to procure information from the web by simply asking a question directed toward the personal assistant. e.g. "Siri, what's the weather going to be like today in Manchester, NH?"
If you're anything like me, you've never been on TikTok and think it's "for the kids". That's rapidly changing as TikTok's user base is diversifying from primarily Gen Z to include users of all ages. The app has received more than 80 million downloads in the US alone.