September 17, 2025
Looking for a way to engage your audience? Using videos in your marketing strategy is a great way to drive engagement, bring awareness to your brand and connect with your audience in a more dynamic way. There are many ways to incorporate videos into your marketing strategy including creating videos for social media, brand videos, explainer videos, tutorials/demos, and holiday videos.
Social Videos:
These can be short form videos, think Reels or TikTok, that are captured using a smartphone. Use these types of videos to connect with your audience by sharing more about your FI. Whether it’s a quick Q&A with employees, behind the scenes moments, or showcasing recent community initiatives, your audience will enjoy seeing your human side.
Brand Videos:
Visually tell your brand story and show people who you are. If you are rebranding or refreshing your brand, this is a great opportunity to create a brand video. Feature your local community, your employees, and even local businesses to support your message. Consider using a well-known voice in your organization for a voiceover, such as your president and CEO, for a more personal touch. A brand video can be featured on your website, used organically on social media, or as an ad and cut down into shorter lengths.
Explainer Videos:
Use explainer videos to help educate customers and members on complex financial topics. Tap into your in-house expertise and use employees such as mortgage lenders to explain topics like mortgages for first-time homebuyers. Business banking experts could also be featured to explain topics like fraud or treasury management services. Complex topics can be turned into a series where information can be broken down into shorter bite sized videos. This allows you to not only properly explain complex topics but also nurtures the relationship with your customer in a steady, organic way.
Tutorials/Demos:
Demonstrate how to use certain features in your mobile app or online banking such as mobile check deposit, setting up bill pay, and using mobile wallet, etc. This is especially helpful if any recent upgrades have been made to these services. These types of videos should act as a resource and include clear steps along with screenshots or screen recordings from the mobile banking app or online banking platform.
Holiday Videos:
While these videos are typically limited to once a year, they can still be very impactful. This is one of our team’s specialties here at Pannos. Use this as an opportunity to show off some of your brand personality while wishing your customers/members a Happy Holiday. Send out the video to customers in an eBlast and leverage as content on your social media pages.
No matter what type of video you are creating, it should be planned and executed with a clear strategy in mind and the tone and messaging should always align with your brand. When you create videos that resonate with your audience and represent your brand, you reserve a spot in their brain. Next time they think banking, they might just think of you.
These can be short form videos, think Reels or TikTok, that are captured using a smartphone. Use these types of videos to connect with your audience by sharing more about your FI. Whether it’s a quick Q&A with employees, behind the scenes moments, or showcasing recent community initiatives, your audience will enjoy seeing your human side.
Brand Videos:
Visually tell your brand story and show people who you are. If you are rebranding or refreshing your brand, this is a great opportunity to create a brand video. Feature your local community, your employees, and even local businesses to support your message. Consider using a well-known voice in your organization for a voiceover, such as your president and CEO, for a more personal touch. A brand video can be featured on your website, used organically on social media, or as an ad and cut down into shorter lengths.
Explainer Videos:
Use explainer videos to help educate customers and members on complex financial topics. Tap into your in-house expertise and use employees such as mortgage lenders to explain topics like mortgages for first-time homebuyers. Business banking experts could also be featured to explain topics like fraud or treasury management services. Complex topics can be turned into a series where information can be broken down into shorter bite sized videos. This allows you to not only properly explain complex topics but also nurtures the relationship with your customer in a steady, organic way.
Tutorials/Demos:
Demonstrate how to use certain features in your mobile app or online banking such as mobile check deposit, setting up bill pay, and using mobile wallet, etc. This is especially helpful if any recent upgrades have been made to these services. These types of videos should act as a resource and include clear steps along with screenshots or screen recordings from the mobile banking app or online banking platform.
Holiday Videos:
While these videos are typically limited to once a year, they can still be very impactful. This is one of our team’s specialties here at Pannos. Use this as an opportunity to show off some of your brand personality while wishing your customers/members a Happy Holiday. Send out the video to customers in an eBlast and leverage as content on your social media pages.
No matter what type of video you are creating, it should be planned and executed with a clear strategy in mind and the tone and messaging should always align with your brand. When you create videos that resonate with your audience and represent your brand, you reserve a spot in their brain. Next time they think banking, they might just think of you.
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