May 31, 2024
Understanding and marketing to Gen Z. What are they thinking and what do they want? Gen Z is a generation unlike any other and these savvy digital natives present unique challenges—and—opportunities for FIs.
If you’ve ever set out to market to Generation Z, you might have wondered if you really speak their language. As digital natives shaped by social media and technology as a source of instant gratification, Gen Z presents unique challenges and opportunities for FIs.
Join us for a live webinar as we dive into the mindset, preferences, and behaviors of this important up-and-coming group of customers.
In this webinar, you'll learn about:
Fill out the form below to access the recording!
Join us for a live webinar as we dive into the mindset, preferences, and behaviors of this important up-and-coming group of customers.
In this webinar, you'll learn about:
- The core characteristics and values of Gen Z
- How Gen Z's upbringing in a digital world impacts their banking preferences and expectations
- The technologies, channels, and most recent innovations that appeal to Gen Z's desire for convenience, flexibility, and financial empowerment
- What types of content and messaging resonate most with Gen Z
Fill out the form below to access the recording!
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