December 4, 2024
We just can’t say it enough. Understanding and identifying the right data points can indicate an issue or success, but no data point should ever be viewed alone. Benchmarks are the same – they simply serve as a starting point of what to expect but are never a performance guarantee. Once a few months of data have accumulated, the Pannos team can help to determine what your benchmarks are, and targets should be.
From start to finish, we leverage every piece of data we have at our disposal. That’s right, you can ease your mind knowing we are guided by real numbers. We start by analyzing trends and the competitive landscape, then measuring performance against industry and Pannos benchmarks and finally work to understand what measurable business or activity came as a result of our efforts. We never do something just because “That’s how it’s always been done”, we explore options, develop possible solutions, and do what we see fit for your unique business and objectives using data as our North Star.
Pannos Versus Industry Benchmarks
Your True, Transparent Partner
There’s no secrets here! We set up interactive reporting dashboards for all our clients so they can access progress and results in real time. We keep you up to speed and have collaborative discussions to determine logical next steps. So, the next time you start a digital campaign, or send an eBlast, we urge you to ask yourself: Are the analytics reflective of the standard you wish to perform at?
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