In this episode, Jason Rowe sits down with Jim Pannos to discuss how he chose marketing with community financial institutions, fun projects over the past 26 years, and how you can show you're part of the community.
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Marketing...expense or investment? You be the judge!
Every day your bank is faced with new challenges to overcome and strategic objectives to meet, whether it's strengthening brand awareness, building loan portfolios or hitting deposit growth goals. With the right strategy and forward-thinking marketing solutions, your financial institution (FI) can better compete in today's marketplace.
With so much discussion lately about attracting Generation Z to your financial institution, I invited Jordan Julio to the podcast. Jordan is a recent graduate from Southern New Hampshire University, a former intern for Pannos and our newest Account Coordinator. Jordan is also a Gen Z-er. Listen in as he tells us how to capture the business and attention of his generation.
Remember when you were a kid, and you would attempt to pat your head and rub your belly at the same time? You're probably trying to right now as you read this. It seems like an easy enough task, but if you are like me, it takes about 98% of your brainpower to coordinate the two efforts simultaneously.