Don't Lose your Customers:
The importance of site mapping

When a user engages with your website, you want the journey through the site and the information it provides to be clear, intuitive, and as seamless as possible.

But without a clearly defined map, how can anyone find what they’re looking for?

Join us on October 4th at 1:30pm for a live webinar on the key role that site mapping plays in your website’s information architecture.

Abby Fitzgerald, Digital Strategist, Andrew Zeller, Senior Web Designer, and Melanie Coleman, Director of Strategy and Media, will discuss how site mapping works from both a design and SEO aspect. They’ll cover how user flow affects customers and drives their decisions, along with:

• What information architecture is and how it is applied to websites
• The UX and SEO perspective on site mapping
• The basics of how to design the IA of your site

And a lot more, so tune in!