Overview
StonehamBank wanted to reach a high volume of potential new customers amidst the many mergers and acquisitions that took place in and around their market. They needed help finding an effective method of reaching their community, while conveying their message that switching to StonehamBank is easy and financially beneficial.
Services used on this project
- Video Production
- Media
- Design
- Creative Direction
- Script Writing
Let the Numbers Tell the Story
2.2M
impressions
19,598
clicks
15,171
pageviews
Project Goals
The Ask: Increase the awareness of StonehamBank during all the mergers and acquisitions that happened over the last year, as well as drive potential customers to convert using ClickSWITCH.
The Answer: Develop a campaign that would bolster brand awareness and reaffirm StonehamBank’s commitment to community and by offering products and services that are unique to their bank that would benefit customers.
The Answer: Develop a campaign that would bolster brand awareness and reaffirm StonehamBank’s commitment to community and by offering products and services that are unique to their bank that would benefit customers.
Process
The ClickSWITCH campaign was promoted using several channels including digital ads, updating the existing brand page on their website to include a video explaining ClickSWITCH, and also through a purchased list eBlast campaign.
Results
This campaign ran for 4 months and during that time earned over 2.2 million impressions, 19,598 clicks, 15,171 pageviews and 449 clicks to “Make the Switch” using ClickSWITCH. An additional 290 actions were taken to contact bankers, lenders, financial planners or to start an application.
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