Peoples Bank

We’re Here for You

The bank wanted to leverage their website to provide a hub where customers could go to learn about everything COVID-related. All customer communications would be directed to this one, central point. With in-branch account openings no longer an option, the bank offered an online account starter to gather the necessary information to open the account in advance in order to limit the time customers spent in the drive-thru. As lobbies reopened, the bank offered online appointment setting to ensure customers could safely access the Banking Centers.

Services used on this project

  • Web Design
  • Media
  • Analytics

Project Goals

The Ask: Communicate the ever-changing status of the bank, their banking centers and PPP loans during the COVID-19 pandemic.

The Answer: Quickly pivot and pull together a microsite to keep customers informed about banking hours, safety protocols and remote banking options while continuing to drive new accounts. Here's how we made this on-the-fly solution a crisis communications plan.

Process

We worked with the bank to pull together a microsite that included the following content:

  • Statement from the Peoples Bank President and CEO
  • Details on the COVID Relief and Paycheck Protection Programs
  • Banking Center Updates
  • FAQs & Fraud Prevention Tips
  • Important IRA Information
  • Bank from Home Kits

Results

The COVID-19 landing page logged nearly 14,000 pageviews. The online account starters led to many new customers for the bank, with 306 completions of the consumer form and 49 on the business form. Both forms resulted in 20% and 27.7% conversion rates respectively, between March 18 and June 30. The COVID-19 Bank from Home Kits worked even better than expected, with the consumer kit being downloaded 238 times between April 10 and June 30 and the Business Kit accounting for 98 downloads.
Let the numbers tell the story
14,000 page views
238 Customer Kit downloads
98 Business Kit downloads
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