November 30, 2023

Take a walk in your customers’ shoes with personas and journey mapping. Dive deep into who your customers are and how they experience your FI.
Understanding your customers is key to success in the ever-changing world of FI marketing and service. To go deeper into who your customers are and how they experience your FI, join Meghann Haley, Abby Fitzgerald, and Carolyn Pittman for a webinar on using personas and journey mapping techniques.

In this webinar, the team discusses:
  • Essential concepts of personas and journey mapping
  • How to tailor your approach to your unique audience
  • How to use these techniques to enhance your marketing and increase customer acquisition, loyalty, and engagement 

Fill out the form below to access the recording!